Branding is the process of building reputation of your company or product. Branding helps you add value to your offering in the minds of consumer. It is all about helping people to know, understand and want your offering (product, service, idea). It is the process of making your products, services and your company known, preferred and wanted. In shortit is the practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Why branding is important to a company ?
A brand is an emotion. It sells when you're not even trying to sell. It makes an impact far later than you've connected with your audience. It is a way to create an identity in the market. Do not confuse branding with visibility creation. Branding involves building tools for customer loyalty, investor acceptance, and employee preference.

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